Couture – classic softness from the world of fashion

New color palette. Upgraded backing. 

This silky soft and exclusive velour quality is a true classic with exceptional acoustic properties due to the short, upright pile. Couture takes its name from the world of fashion, where velour is beloved, from Paris to Copenhagen, for its inherent tactility, weight and extravagance, which add a stunning expression to any interior or fashion statement.

In addition to promoting good acoustics by dampening the sound of footfalls, Couture also brings a soft, nurturing tactile sense of bespoke luxury to business settings. The beautiful velour carpet forms a sensuous foundation that is a perfect complement for modern as well as more historical interiors. In a celebration of the multifaceted expressions of fashion, Couture comes in a wide range of inviting colours.

The choice of color in contract settings affects the visual appearance and the long-term durability of the textile flooring solution. Darker colorways tend to hide stains and soiling better than lighter ones, often making them appear well-maintained for longer. Since visible signs of wear and staining are often key factors in determining when flooring is replaced, darker colors will most often extend the replacement cycle. As a result, they are generally a more sustainable choice.

Available in 13 luxurious colours from our warehouse. Custom colours available from +200 m². 

The EcoTEX™ and EcoTiles™ backings are made from recycled plastic bottles—50 per square meter.

Couture is available as wall-to-wall carpet, custom-cut area rugs with a variety of rug binding options, and as carpet tiles:

You can order the sample folder under the "Professional" menu item: Order sample folder ▶